Nadec x Alhilal: Fan Zone & Retail Activation

UPC designed, fabricated and installed a multi-format brand activation for Nadec's partnership with Alhilal Football Club. An outdoor fan-zone pavilion was built as a large illuminated arch structure carrying the Alhilal crest and wordmark, with blue LED edge lighting throughout, an official merchandise area, a foosball table, and a run of illuminated cylindrical product display columns, alongside partner branding for Savvy Games Group, Jahez and other club sponsors. A separate curved "hall of fame" zone was built from a run of arched tunnel-style backdrop panels housing player mannequins in full kit, trophy display cases, and a mini pitch graphic, tied together with continuous blue accent lighting and "Proud To Be Blue" messaging. For retail, UPC produced a dedicated in-store display for Nadec's Alhilal-branded dairy products: illuminated product pedestal towers, player cutout figures, a branded shield backdrop, and a Nadec-branded checkout unit, bringing the same visual system into supermarket aisles.