HAWK.GG & HAWK Security Group: Exhibition Booth

UPC designed, fabricated and installed a modular exhibition booth system shared across two HAWK brand activations – HAWK.GG and HAWK Security Group – built around a consistent angular architecture that could be rebranded between the two identities for different halls of the same show.

The booth is built from sharp, faceted panel walls finished in deep navy and soft teal, with a backlit perforated-mesh feature wall outlined in white LED strip lighting forming the entrance threshold, and a large angular wing-shaped backdrop wrapped in continuous LED edge lighting as the booth's central visual anchor.

A relaxed lounge zone with black armchairs, a low TV display and bar-height seating gives visiting guests a space to sit and engage with the brand, while illuminated floor-level LED tracing outlines the full booth footprint on the exhibition hall's dark tiled flooring.

For HAWK Security Group, the same angular wall module was re-skinned with the brand's shield-and-wings logo in place of the HAWK.GG wordmark, demonstrating how the kit of parts could flex between sister brands while keeping a single, recognizable architectural language.