Mahmoud Saeed: Exhibition Booth

UPC designed, fabricated and installed a multi-brand island booth for Mahmoud Saeed at a trade exhibition in Riyadh, bringing the company's manufacturing, FMCG and real estate businesses together under one roof.

The booth is framed by a tiered navy and gold portal carrying the bilingual line "A Heritage Across Generations" and "أصالة عبر الأجيال", crowned by an illuminated Mahmoud Saeed logo cube. Backlit gold lattice panels inspired by traditional Arabic geometry line the entrance columns.

Two curved feature walls flank the entrance: one presents the company's brands by sector, the other tells its story through an "Our Timeline" graphic.

Inside, each business gets its own branded pod, including SPCCL Saudi Perfume & Cosmetics Company, Mahmoud Saeed Glass Industry (Diamond), Golden Spires Food Manufacturing and Mahmoud Saeed Beverage Industry with its B Cola chiller. Every pod pairs a digital screen with warm backlit product shelving and a branded counter.

A central lounge gives the team a comfortable space to host visitors, while gold LED strip lighting traces the full perimeter of the timber floor so the booth reads clearly from every aisle.