M&M's: Adventure Cinema POSM

UPC produced and installed a themed POSM and display zone for M&M's "Adventure" campaign at Muvi Cinemas in Al Khobar, turning the cinema lobby into a playful, East Asian inspired stop for moviegoers.

A tall red gateway carries an illuminated M&M's logo and the "Adventure" banner, flanked by two pagoda-roofed shelving units with red lattice panels and tiered yellow product trays, each topped with its own lit M&M's sign.

The setting is layered with red paper lanterns, pink blossom trees, bilingual hanging scroll banners featuring the M&M's characters, a decorative drum and a life-size yellow character standee waving visitors in.

A "Catch the Lucky Fish" water game adds an interactive moment for families, while the bright yellow platform, edged with LED strip lighting, makes the zone stand out across the lobby.