Almarai: Refresh Your Summer Freezer Branding

UPC designed, produced and installed branded ice-cream freezer units for Almarai's "Refresh Your Summer" campaign, giving the brand's frozen range a distinct standalone presence on the supermarket floor.

Each unit is wrapped in Almarai's signature teal-blue finish, topped by an illuminated header box carrying the Almarai logo, with the Arabic “أنعش صيفك!” (Refresh Your Summer) headline and a playful polar-bear-and-ice-cream-cone illustration applied to the side panel.

The freezers keep their full glass double-door fronts for easy product visibility and simple restocking, and are positioned as standalone island units within the frozen aisle so the branding reads clearly from every approach.

The same wrap finish was applied consistently across multiple freezer units, letting Almarai roll the summer ice-cream campaign out across several store locations while keeping a single, recognizable in-store look.