LIU·JO: Ramadan Storefront Branding

UPC designed, produced and installed a seasonal Ramadan storefront branding scheme for LIU·JO, dressing the shopfront with a festive, on-brand installation to mark the holy month.

A suspended canopy of pastel-toned floral cut-outs in pink, blue, lilac and yellow spans the full width of the storefront ceiling, framing the illuminated LIU·JO wordmark above the entrance, with a bilingual version of the logo – English and Arabic (ليو جو) – used across the different store units.

“Ramadan Kareem” greetings in gold script were applied to the storefront glazing and interior fixtures, tying the seasonal dressing into the store's existing fashion displays of ready-to-wear, bags, shoes and accessories without obstructing the window merchandising.

The same floral canopy and signage treatment was rolled out consistently across multiple LIU·JO store locations, giving the brand a unified Ramadan storefront identity throughout the season.