Cole Haan: In-Store Campaign Banners

UPC produced and installed a rotating set of large-format campaign banners for Cole Haan's storefront and in-store displays, supporting multiple seasonal campaigns including "Reimagine Tradition" and "Reimagine the Holidays." Banners were produced in matched English and Arabic versions, with Arabic copy such as "إعادة ابتكار التصاميم الكلاسيكية" mirroring the English campaign line, and hung from ceiling-mounted rails both in the storefront display windows and on freestanding fixtures inside the store, positioned alongside product displays without blocking sightlines to merchandise. The banner system was built to be swapped between campaigns and seasons using the same mounting hardware, letting Cole Haan refresh its in-store visual merchandising without new installation work each time.