Coach: Ramadan Storefront Campaign

UPC produced and installed a seasonal Ramadan storefront campaign for Coach across the brand's mall storefront glass. A full-glass vinyl decal treatment was applied in a colorful neon-line illustration style: stars, a crescent moon, a lantern, a palm tree, and Coach's Rexy dinosaur mascot, layered with "Ramadan Kareem / رمضان كريم" script lettering and the brand's "Courage to Be Real" messaging, wrapping the entrance doors and both display windows without obstructing the product displays behind the glass. At a second storefront location, UPC installed a three-panel large-format campaign banner set behind glass within the unit's marble surround, carrying Coach's seasonal fashion campaign photography. Both elements were produced to be removable at season's end without damaging the storefront glass or finishes.