AlSafi Point of Sale Material

AlSafi Danone needed its fresh milk and high-protein YoPro range to stand out inside a crowded, temperature-controlled dairy aisle, competing for attention against wall-to-wall refrigerated cabinets, retailer promo signage, and neighboring FMCG brands. The brief called for two different product stories to be told at once: the natural, farm-fresh appeal of AlSafi's core milk line, and the functional, high-protein positioning of YoPro, without disrupting the retailer's own fixtures, aisle flow, or MyClub promotional signage overhead.

UPC designed, fabricated and installed two complementary in-store formats as one coordinated activation:

A standalone branded chiller built as a farmhouse silhouette, wrapped in AlSafi's signature cow-print pattern and natural-wood roofline, with an integrated glass-door refrigerator and an artificial-turf base to reinforce the "fresh from the farm" story. Placed as an end-cap destination, it pairs shelf merchandising with cold storage in a single branded fixture.

Alongside it, a dedicated open cooler bay for the YoPro high-protein sub-brand, fully wrapped top-to-bottom in UPC-produced graphic panels, with clear "0% Fat / 0% Sugar / High Protein" callouts and organized shelf zoning across yogurt, drinkable protein, and milk formats, keeping the reset consistent and shoppable across branches.

Both units were produced in-house, printing, fabrication and fit-out, and installed to sit cleanly alongside the retailer's existing signage and cashback promotions rather than compete with them.

Two distinct, on-brand retail moments in the same aisle: an impulse-driving farmhouse destination for AlSafi's fresh milk story, and a structured, easy-to-shop cooler bay for YoPro's high-protein range, both installed without disrupting store operations or existing retailer promotions, and built to hold up under daily hypermarket traffic and refrigeration conditions.