Alpro: Plant-Based Dairy POSM

Alpro needed its plant-based dairy alternatives to stand out on crowded shelves where it sits directly alongside private-label and international competitors: Carrefour Bio, So Good, Nada, Saudia, stocked on the very same run. The branding had to work in more than one format: a full standalone end-cap presence in one store, and a shelf-edge wrap applied onto an existing aisle in another, while consistently repeating the "100% plant-based, lactose-free" message across every shelf level regardless of which product variant a shopper's eye landed on.

UPC produced and installed a two-format POSM system for Alpro: a tall freestanding branded gondola end with a lit header panel, lifestyle food photography side panels, a QR code linking to more information, and repeated shelf-edge strips reading "خالي من اللاكتوز" (lactose free) and "100% نباتي" (100% plant-based) on every level; and a shelf-edge/side-panel wrap version with integrated LED-lit edge strips built to apply directly onto an existing store's shelving run. Both formats used the same brand palette and repeated call-outs so the display reads consistently whether standalone or applied onto existing shelving.

A consistent, highly repeated on-shelf presence for Alpro across different store formats, keeping the "100% plant-based / lactose-free" message in front of shoppers at every shelf level and standing out against directly adjacent competitor products.