PepsiCo Fleet Branding: Multi-Brand Delivery Trucks

PepsiCo needed its distribution fleet to promote several brands from its portfolio individually rather than carry one generic corporate look, each truck tied to that product's own campaign (7up Zero Sugar's citrus-refresh angle, Pepsi Zero Sugar's "Thirsty For More" push, Mirinda's "new look, same great taste" relaunch), while the fleet still had to read as one coordinated system at the depot and stand out clearly at night on delivery routes.

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UPC produced and installed full rear-panel vinyl wraps as a distinct design per brand rather than a single shared template: 7up Zero Sugar in a green ice-and-citrus splash graphic with Arabic tagline, Pepsi Zero Sugar in a bold black-and-blue "Thirsty For More" launch design, and Mirinda Orange in a bright pop-graphic relaunch design with Arabic "new look" messaging. Each wrap used that brand's own current campaign assets and color system, while keeping the same panel framing: centered can shot, brand lockup, tagline, across all three so the fleet reads as one coordinated program despite the varied creative.

A visually varied, brand-accurate fleet where each truck functions as a standalone ad for its product, giving PepsiCo brand-specific visibility across its delivery routes instead of one repeated corporate wrap.