Altavia: Nespresso In-Store Campaign Signage

Altavia needed a full in-store signage package to launch Nespresso's Vertuo Pop and "Dua Lipa for Nespresso" campaigns inside an active electronics retail floor, competing for attention against dozens of other appliance brands stocked on the same floor. The signage had to work across multiple formats and heights at once: overhead hanging banners, floor-standing standees, and a dedicated branded counter, while staying visually consistent with Nespresso's campaign creative at every touchpoint.

UPC produced and installed a multi-format in-store signage package: three fabric banners suspended from the ceiling directly above the Nespresso counter, cycling the Vertuo Pop, "Press to Explore" and Dua Lipa campaign creative; freestanding double-sided backlit standees on weighted bases placed at additional high-traffic points around the store, repeating the same three campaign visuals; and a custom wood-finished demonstration counter with a backlit "NESPRESSO" fascia and herringbone flooring inset, giving the brand a dedicated tasting/demo point with seating built into the display.

A cohesive, multi-touchpoint Nespresso presence spanning ceiling banners, standees and a branded demo counter inside a competitive electronics retail floor, keeping the Vertuo Pop and Dua Lipa campaign visible from multiple vantage points rather than one fixed display.