Riyadh is UPC's largest POSM market, backed by our own Central Region production facility. Shelf displays, floor stands and brand zones for KAFD retail, Diriyah hospitality and citywide hypermarket chains are fabricated minutes from where they install.
What we deliver
Counter and shelf-edge displays designed and produced to spotlight product at the point of purchase.
Shelf strips, wobblers and category dressing that reinforce campaign branding across the aisle.
Free-standing display units fabricated for high-footfall placement and repeat retail use.
Branded dividers and signage that organize shelf categories and guide shopper navigation.
Dedicated branded zones and gondola ends built to elevate a product line inside the store.
Production and logistics that deploy and refresh POSM consistently across many stores.
UPC near you
Our regional network, Jeddah head office with Riyadh and Dammam production hubs, means faster mobilization, local site surveys, and crews that know your city's municipalities and site conditions.
Central Region production facility in Riyadh handles design, fabrication and installation under one roof.
Serving Riyadh retail from KAFD and Diriyah to hypermarket chains across the city and Al Kharj.
Local site survey within days and an itemized quote within 24 hours.
Nationwide rollouts coordinated with Jeddah HQ and Dammam for multi-city retail programs.
Production hub
Nationwide coverage: all 13 regions
Why UPC
Design, print and fabrication of POSM happen under one roof, keeping campaigns consistent store to store.
Distribution and installation reach retail and hypermarket chains across all 13 regions of Saudi Arabia.
Over 1,300 projects a year include national POSM rollouts for leading FMCG and retail clients.
FAQs
Does UPC have a POSM production facility in Riyadh?
+Yes, our Central Region sales office and production facility is based in Riyadh, so display fabrication and installation both happen in-city.
How fast can a Riyadh retail chain get POSM installed?
+With production based in Riyadh, most in-store campaigns move from signed artwork to installed displays within days across the city's stores.
Which Riyadh areas and retail formats do you serve?
+We serve retail and hospitality across Riyadh, including KAFD, Diriyah and Al Kharj, from hypermarket chains to mall-based specialty stores.
Can you run a national FMCG rollout out of Riyadh?
+Yes, Riyadh is our largest production hub, and campaigns launched there scale nationwide with support from Jeddah and Dammam.
What's the typical quote turnaround for Riyadh POSM work?
+Share your store list and reference designs and our Riyadh team will return an itemized quote within 24 hours.
Send your brief: local survey, engineered proposal and itemized quote within 24 hours.
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